Bally Technologies Logo

Bally Technologies Bingo Software

Bally Technologies is known as the longest running manufacturer of slot machines having started out in 1936. The history behind this company is not only extensive but interesting. Bally Manufacturing, as it was originally know as, started in Chicago in 1932 with its first product being the Ballyhoo pinball game. The development of an automatic dice machine set the company on course in the gambling market. The Baby Bally was its first slot machine and the company continued to progress. It wasn’t until 2006 that the name was changed from Bally Manufacturing to Bally Technologies. These days gamblers will find their products online and in land based casinos. Its clients include Caesars Entertainment, Las Vegas Sands, Trump Entertainment, Pinnacle Entertainment, Penn National Gaming, Mohegan Sun, Borgata, Foxwoods Resort Casino, Seminole Tribe of Florida and many more.

In November 2014, Scientific Games acquired the company for just over $5 billion. The merger has made these two companies more powerful than ever. Luckily the name was not lost and the company now operates as a subsidiary of SG with a heavy focus on the lottery gaming industry. SG previously acquired WMS as well.


The product, although not bingo related, is offered at online bingo sites via SG. Bally has a range of land based gaming products with its online services provided under the SG platform, which also includes games from WMS as well as its own. The merger has created a heavy hitter in the world of online gaming and lottery. The company has been recognized with numerous awards over the years for its innovations.

Bally’s award winning iGaming platform allows operators to provide mobile, social, and desktop gaming.

Platform features:

  • Open architecture – operators choose “best-in-class” content
  • Technology platform designed to be hosted as a business-to-business solution for the casino industry
  • Mobile integration
  • Core casino-management, bonusing, and business-intelligence systems integration for Bally Systems customers
  • Online marketing tools reach new players and obtain new valuable player data
  • Custom, casino-branded look and feel
  • Operational technical support
  • Operational customer service support
  • Security features including geo-location and age verification
  • Convenience features, such as payment processing
  • Integrated affiliates module for player acquisition
  • System compliance with Nevada standards for wagering on poker (with other jurisdictions to follow)
  • Design promotes liquidity for poker networks

Promotions and Prizes

Promotions and prizes are set by the operators, networks etc.

Security and Support

Bally provides support for its games, systems and professional services. Anti-fraud technology and other tools help to increase security.


  • Operator and Player Tools
  • Age Verification
  • Geolocation
  • Self-Exclusion
  • Fraud and Money Laundering Prevention
  • Compulsive Gambling Prevention
  • Deposit, Bet and Play Session Time Limits

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