888 Ladies Bingo has a new campaign

Written by: Nikola Zugic on 26/04/2009 04:00
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888.com is one of the online gambling networks in the UK. The online bingo operator has made a name over the years and has expanded to another online bingo network targeted to the female bingo players, the 888Ladies.com. 888 Ladies quickly received the warm welcome of a lot of bingo players out there, especially the women. And so it was not difficult for them to be among the top online gambling sites of today.

The parent company is starting a campaign for 888 Ladies now that it is under new advertising firm, Grey London. This is the first time Grey London is creating an advertising campaign for the brand ever since they’ve won this account early this year in February. So watch out online bingo enthusiasts, players, and members of 888 Ladies because the campaign will be airing this Thursday on television. But that’s not all. They are also doing various advertising campaigns through the World Wide Web and through the press. The television campaign however will be showing comical characters that they call their “Bingo Superstars”. These bingo superstars are those who won and have started delusions of grandeur because of their big wins. The commercial will have two of sixty-second spots and at the same time two 30-second parts.

In one part you will meet the Bingo Superstar Lucy who dreams of being a pop star after having emerged a bingo winner. She sings her first single entitled “Queen of the Numbers” where she tells her story of winning bingo and becoming a pop star. On the other half of the commercial is where you will see the recoding of the music video of “Queen of the Numbers”. They have interpreted in a fun and enjoyable way. It’s pretty comedic and will surely win the hearts of online bingo players out there.

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Categorised Under: Bingo Promotions,
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